Press Releases

CARHARTT LAUNCHES ENHANCED MEN’S UNDERWEAR LINE FEATURING RUGGED FLEX® PERFORMANCE TECHNOLOGY

DEARBORN, MICH. – (May 9, 2019) – Carhartt, America’s premium workwear brand since 1889, is introducing its new men’s underwear collection available in three styles; Base Force® Tech Boxer Brief, Base Force® Premium Boxer Brief, and Basic Cotton-Poly Boxer Brief. All three styles feature the company’s Rugged Flex® durable stretch technology for ease of movement and support, both on and off the worksite. The collection was also designed with a y-split elastic waistband with concealed stitching to further enhance comfort, and is offered in 5-inch and 8-inch inseams.

The Base Force Tech Boxer Briefs and Base Force Premium Boxer Briefs are engineered with FastDry performance technology to wick away sweat while fighting odors. The Force Tech and Premium styles are sold in single packages.

Carhartt’s Basic Cotton-Poly Boxer Briefs are made with a blend of cotton and polyester, featuring smooth flatlock seams. This style is offered in a two-pack.

“For 130 years, hardworking people have come to depend on Carhartt to build the rugged products they need, so we are continually looking for ways to offer innovative gear that meets the demands of their daily life,” said Alex Guerrero, Senior Vice President, General Manager, Global Product at Carhartt. “As a result, we were inspired to design an underwear collection that is not only functional, but that delivers optimal comfort while on and off the jobsite.”

The Base Force Tech Boxer Briefs, Base Force Premium Boxer Briefs, and Basic Cotton-Poly Boxer Briefs are available now in an assortment of colors and prints on Carhartt.com, and at specialty retailers including Carhartt retail stores nationwide.

About Carhartt, Inc. 

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,500 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

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