Press Releases

Michigan-based apparel brand supports initiative aimed at developing state’s outdoor recreation industry

DEARBORN, Michigan – (April 11, 2019) – Carhartt, America’s premium workwear brand since 1889, today asked for the Whitmer Administration’s support in creating the Michigan Outdoor Industry Office. This office, once created, will be dedicated to identifying, supporting, and growing outdoor recreation businesses and natural resource assets that drive the state’s $26.6 billion outdoor recreation economy.

“Carhartt has long been an advocate of experiencing life in the great outdoors,” said Tony Ambroza, chief brand officer at Carhartt. “During the 1930s, Carhartt established itself as the preferred brand for outdoor enthusiasts when we first introduced our Super Dux line of hunting apparel. Today, Carhartt remains a proud participant in the outdoor industry in Michigan and the country as a whole, which is why we support the state of Michigan further developing its outdoor recreation economy.”

For nearly 20 years, Carhartt has been a strong supporter of both the Outdoor Retailer tradeshow and the Outdoor Industry Association. Additionally, the brand has fostered long-term partnerships with the Bass Angler’s Sportsmen’s Society (B.A.S.S.), which aims to promote the sport of bass fishing through its more than half a million members, as well as the Union Sportsmen’s Alliance (USA), which unites trade union members committed to educating future generations about the importance of outdoor conservation practices.

About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,500 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit

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