BOSTON – (Dec. 6, 2018) – ’47, a global sports lifestyle brand, and Carhartt, America’s premium workwear brand since 1889, today unveiled their latest collaboration with the National Hockey League (NHL). Commemorating the Original Six teams, the premium product collection delivers the high standard of quality and style that fans have come to expect from the two iconic brands. The collection will be anchored by the Outwork x Outroot campaign, which celebrates the powerful connection hardworking fans have with their favorite teams.
“Hockey fans are tough as nails,” said Steven D’Angelo, co-owner of ’47. “Bringing the Carhartt x ’47 product to those hard-working fans is a natural next step in this series. The Original Six NHL teams have deeply rooted fan bases with a tireless commitment and passion for their teams. This collaboration will allow those fans a new way to express their team allegiance.”
“The collection was made specifically for die-hard, blue-collar, fans with a passion for hockey,” said Janet Ries, Vice President of Marketing at Carhartt. “This headwear is inspired by and built for every hardworking fan out there who Outworks and Outroots them all every day, 24/7.”
Teams featured in the limited-edition NHL collection include: Montreal Canadiens, Toronto Maple Leafs, Boston Bruins, Chicago Blackhawks, Detroit Red Wings and New York Rangers. Silhouettes available include the ’47 CAPTAIN (structured, flat visor, snapback), ’47 CLEAN UP (unstructured, curved visor, adjustable),’47 MVP (structured, curved visor, adjustable) and a ’47 Cuff Knit. The headwear utilizes Carhartt’s signature durable duck fabric in Carhartt brown, navy and classic black.
Carhartt x ’47 product will be available beginning December 6 at the brands’ company stores, select U.S. NHL stadiums, 47brand.com and carhartt.com.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 4,700 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @Carhartt on Twitter.
’47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs and owner of Old Time Sports. ’47 employs over 350 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit www.47brand.com.