DEARBORN, Michigan – (February 12, 2018) – Carhartt, America’s premium workwear brand since 1889, today introduced a new cellphone case in partnership with i2 Labs, a Minnesota-based electronics accessory developer. The Carhartt Bullnose iPhone Case – which is exclusively available for iPhone models 6S, 7, and 8 – is built for hard work and to withstand daily demands on and off the job site.
“Today’s cellphones have become an extension of the hardworking people who use them,” said Randy Meza, director of licensing at Carhartt. “Since many of our consumers depend on their cellphones to conduct business and to remain connected, it’s important they have the ability to protect them.”
The Carhartt Bullnose iPhone Case – which is exclusively available in black – is designed to withstand drops, shocks and falls, and its side grips provide premium feel and security against slips.
“Our new line of mobile accessories will harness the Carhartt DNA found in the brand’s most durable products,” said Cameron Henderson, founder of i2 Labs. “We’re incredibly excited to be part of the Carhartt family, and we look forward to providing hardworking people with a product designed to protect the most important tool we have: the phone.”
These products are available for $39.99 on Carhartt.com and at each of Carhartt’s 29 company retail stores. Additional cellphone case styles, along with cases to support iPhone X and Samsung models are scheduled for release later in 2018.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 4,700 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @Carhartt on Twitter.
About i2, LLC
Established in 2008, i2 is a multi-faceted product development and sales organization based in Bloomington, Minnesota. The company’s focus on the consumer electronics accessory world is notable with a long history of product launches and millions of units sold. i2’s newest partner, Carhartt, adds to its portfolio of brand partnerships. For more information, visit www.i2labs.io.