BOSTON – (April 5, 2017) – ’47, a privately-held sports lifestyle brand, today announced a three-year partnership with Carhartt, America’s premium workwear brand since 1889, to celebrate the unbreakable bond that exists between hardworking fans and their hometown teams. Year one of the Carhartt and ’47 OUTWORK x OUTROOT collaboration features gear exclusively centered on the Boston Red Sox and the Detroit Tigers.
The Carhartt and ’47 OUTWORK x OUTROOT collaboration launches April 7, during the Tigers’ home opener: the first of a four-game series against the Boston Red Sox. The headwear and apparel combines elements of the most recognizable workwear on earth with iconic team insignias of the Tigers and Red Sox.
To coincide with the launch of the collaboration, the gear, named after notable regions in each city, is a range of both headwear and apparel — including ’47’s iconic relaxed and curved silhouettes: the ’47 CLEAN UP and ’47 FRANCHISE. The eight-piece collaboration can be purchased at Comerica Park, Fenway Park, Carhartt’s company stores in Boston and Detroit, ’47 Boston at 286 Newbury Street, and online at 47Brand.com and Carhartt.com.
“Detroit and Boston feature two of the hardest-working, most passionate fan bases in all of baseball,” said Brian Bennett, Carhartt’s vice president of brand creative. “We're looking forward to this collaboration between two historic, family-owned brands as we celebrate the bond between the workingman and the hometown team he loves.”
Throughout the 2017 MLB season, ’47 and Carhartt will share inspiring, true stories captured from real, hardworking craftsmen and tradespeople living and working in Boston and Detroit. These passionate, real-life, hardworking, diehard sports fans live and breathe what it means to “outwork and outroot” them all.
“Carhartt is the undeniable leader in workwear and a fixture of skilled trade workers globally. The brand is the embodiment of the hardworking spirit,” said Steven D’Angelo, co-owner of ’47. “My father and uncle started ’47 from nothing. They believed in hard work and perseverance and they instilled those values on the whole family. We proudly join forces with Carhartt to showcase and celebrate the idea that hard work will always pay off.”
The Carhartt and ’47 OUTWORK x OUTROOT collaboration will pay tribute to Red Sox and Tigers fans with various activations throughout the 2017 MLB season.
’47 is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were able to grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style. Previously known as Twins Enterprises, ’47 is currently managed by Arthur’s four sons, Bobby, David, Mark, and Steven. ’47 is a proud partner of Major League Baseball, the National Football League, the National Hockey League, the National Basketball Association and over 900 collegiate programs and owner of Old Time Sports. ’47 employs over 250 corporate and retail associates around the world and is headquartered in Boston and Westwood, MA. For more information, please visit www.47brand.com.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 5,000 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @CarharttNews on Twitter.